Currently I'm Principle Designer at Hatch where we're making it easy as for everyday kiwis to invest in a range of investments. I'm leading the implementation of a cross-platform design system and framework that all Hatch teams can use to build consistently awesome experiences.
In my previous role I was Product Design Lead at WPMU DEV for 5 years leading a small team of product designers and managing a product suite of award-winning plugins. I was involved in business decisions, the growth team and built the design system they use today. Whilst we had to work within the WordPress user interface, we were still able to produce our unique spin on designs – I particularly loved the complex nature of the plugin interfaces, distilling hundreds of settings and configurations into simple and intuitive controls.
Prior to WPMU DEV I was a co-director of a small software development company Tiny Mammoth where I designed and built custom web apps for clients needing workflow management solutions. Things like daily task and prospect management for financial planners, meeting agenda platforms for accountants and pre-ordering software for stadiums.
I’ve also tried my hand at my own startups – Yellloh & Nift. Yellloh was a social network which was aimed at promoting healthy discussion around topics that interested you – not dissimilar to the popular medium.com – and Nift was a tiny CRM for freelancers, aimed at bringing projects, tasks and leads for a little business together into one app.
I have 10 years of experience in the web and mobile app design industry that I apply to my design strategy resulting in business-driven, beautiful interactions grounded in core design principles.
Take a look at my portfolio, resume or contact me on email@example.com